Associate of Applied Science Degree
The Marketing Associate of Applied Science Degree enables students to understand and apply marketing, management, and entrepreneurial principles; to make rational economic decisions; and demonstrate social responsibility in a global economy. Students will learn career and technical skills in sales, marketing, market research, promotions, and leadership. Blackhawk Technical College s program provides opportunities to apply these skills in projects in business-to-business, business-to-consumer, marketing management, and advertising environments. Students can choose from a broad range of career opportunities upon graduation. Typical graduation placement includes marketing support, sales and promotion, media planning and research, account service, sales and purchasing, and more.
Program Outcomes
Upon completion of this program, you will be able to:
- Develop strategic marketing plans to include a target market analysis, product/service mix, pricing strategy, distribution strategy, and promotion plan
- Generate and analyze marketing information for effective decision-making
- Create a professional development plan and portfolio
- Apply marketing management strategies and tactics within an enterprise
- Apply technology to marketing and marketing information systems
- Demonstrate personal selling strategies
- Design a promotional plan
- Understand principles of e-Commerce and web marketing
Helpful High School Courses and Activities:
- DECA and FBLA events and activities
- Business Education and Marketing
- Computers and technology
- Writing and communications