Leveraging Social Media to Engage Customers and Build Your Brand:
Today’s web is a more powerful marketing tool than ever. Are you tapping into its amazing potential to turn users into customers? It’s no secret that the internet has drastically changed the dynamics of the merchant/customer relationship. Marketing practices have dramatically shifted with the rise of social media and proliferation of devices, platforms, and applications. Your prospective and current customers are trying to communicate with you, and you can listen-and respond-faster, and with more personalization that ever before. This shifting environment presents new opportunities and challenges for marketers. With digital marketing, it’s easy to fall behind. This digital marketing seminar equips you with tools you need to assess your organization’s social media and digital marketing strategy and helps you identify areas of improvement.