The Marketing Associate Degree program enables students to understand and apply marketing,  management, and entrepreneurial principles; to make rational economic decisions; and demonstrate social responsibility in a global economy. Students will learn career and technical skills in sales, marketing, market research, promotions, and leadership.

Blackhawk Technical College’s program provides opportunities to apply these skills in projects in business-to-business, business-to-consumer, marketing management, and advertising environments. Students can choose from a broad range of career opportunities upon graduation. Typical graduation

placement includes marketing support, sales and promotion, media planning and research, account service, sales and purchasing, and more.