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Programs & Courses > Digital Marketing

Tap into your creative talents and learn to tackle marketing challenges when you earn a degree in Digital Marketing at Blackhawk Technical College.

Here are just some of the practical skills you will be able to take into the workforce:

  • Ability to design and implement effective social media marketing campaigns
  • Understanding of digital marketing strategies to enhance brand visibility
  • Knowledge to improve accessibility and gain website traffic (SEO)

When you complete the digital marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of tools to help you digitally create, distribute and promote products and services.

With a Digital Marketing degree from Blackhawk, you will have successfully attained the valuable marketing expertise and credentials you need to be job-ready when entering the field of marketing.

Tuition & Potential Earnings

Estimated Tuition Cost

$10,753

Paying For College
View Cost of Attendance

Median Wage

$64,200

Based on Lightcast Occupational Employment Statistics

Academic Plan

Once you are enrolled in a program, you will work with an academic advisor on a recommended course sequence to keep you on track. Current students can check progress with an academic advisor and through DegreeWorks located on the Degree Audit card in MyBTC. View course information from previous catalogs

View Full Course Listing

Flexible Learning Options

Many courses at Blackhawk are offered in one or more of these formats:

  • Face-to-Face
  • Live Online (synchronous)
  • Online Anytime (asynchronous)
  • Hybrid (mix of online and in-person courses)
  • FlexLab (in-person when it fits your schedule)

For some courses, we offer a MyEdChoice option, allowing you to choose how to attend each class session. You can switch between online and in-person formats from week to week or even day to day, depending on your needs and schedule. More Information

Face-to-Face
Hybrid
FlexLab
MyEdChoice

Get Credit For Your Experience!

Have you acquired relevant education or work experience? You might qualify for credits based on your prior learning.

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Start Your Journey to Success Today

Get in touch with our Admissions department for information on program details, curriculum, credit transfer options, and financial aid opportunities.

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Additional Program Information

Upon successful completion of this program, you will be able to:

  • Develop digital marketing strategies to anticipate and satisfy market needs
  • Create digital marketing content for products, services, images, and ideas
  • Integrate tools and technology for digital marketing initiative
  • Analyze the effectiveness of marketing outcomes
Digital Marketing student at computer in classroom

Highlights

Associate Degree

61-62 Credits

Beloit-Janesville Campus

6004 S. County Road G, Janesville, WI 53546

Potential Careers

Marketing Assistant

Marketing Specialist

Sales/Marketing Representative

Account Manager

Social Media Specialist

Digital Marketing student in classroom

"Blackhawk helped me pursue my goals by having the accommodations department, so I am able to get the accommodations I need to make sure I succeed."

Samantha Kotlarek

Digital Marketing

University Transfer

Earning a bachelor’s degree has never been more convenient and affordable! We offer a variety of options for students who want to achieve a four-year degree.

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