Marketing & Sales Programs | Blackhawk Technical College

Marketing & Sales

The Marketing & Sales Career Cluster focuses on promoting products, understanding consumer needs, engaging with communities, and driving sales. It integrates digital marketing, data analysis, brand promotion, customer relationship management, strategic communications, human-centered design, and retail strategies to build strong customer connections and support business growth.

Digital Marketing

In addition to traditional marketing fundamentals of price, product, placement, and promotion, you will learn how to apply these elements to the digital arena through the use of technology, social media, email, and other digital media. The program will help you attract and retain customers through thoughtful development of integrated marketing plans, analysis of return on investment, and continuous improvement.

Associate Degree

65 Credits

Beloit-Janesville Campus

$10,753

Blackhawk Technical College does not discriminate on the basis of race, color, national origin, sex, gender identity, disability, or age in its programs and activities. The following person has been designated to manage inquiries regarding the nondiscrimination policies: Title IX Coordinator/Equal Opportunity Officer, 6004 S. County Road G, P.O. Box 5009, Janesville, WI 53547-5009, (608) 757-7796 or (608) 757-7773, WI Relay: 711

Marketing & Sales

View Our Marketing & Sales Programs

Digital Marketing

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